Shannon Harper, Author at Our CMO

Shannon Harper

6 articles published Follow:

Rethinking B2B Partnerships: Lessons from Krispy Kreme & McDonald’s

B2B StrategyApril 10, 2024103Views 0Likes 0Comments

B2B partnerships can fall into predictable patterns: software teams with consulting firms, banks partner with insurance companies. It's time to break the mold and explore strategic alliances that surprise and excite your target audience. The recent Krispy Kreme and McDonald's collaboration is a prime example. This unexpected pairing offered Krispy Kreme donuts at participating McDonald's…

LinkedIn Sponsored InMail Campaign Guide: How to Improve LinkedIn Ad Results

B2B Strategy, Strategic InsightsMarch 25, 2024103Views 0Likes 0Comments

LinkedIn is a potent B2B lead generation platform. It boasts over 810 million professionals and provides unprecedented access to decision-makers across industries. LinkedIn Ads have a 13% lower cost-per-lead compared to Google Ads and generate 80% of B2B leads. LinkedIn is driving serious business growth. B2B brands can use promoted LinkedIn InMail campaigns to reach highly targeted audiences with…

The EU AI Act: A Blueprint for US Regulation and How Marketers Must Adapt

B2B Strategy, News, Strategic InsightsMarch 19, 2024122Views 0Likes 0Comments

It’s important for businesses to take data privacy and protection seriously, especially as regulations like the EU’s General Data Protection Regulation (GDPR) continue to be enforced. By implementing robust data protection measures, businesses can avoid the risk of financial penalties and legal action and enhance their reputation for being trustworthy and reliable.

Find Your Ideal Customer: An Interactive Guide to Building a Buyer Persona

B2B Strategy, Strategic InsightsMarch 18, 2024118Views 0Likes 0Comments

Remember Blockbuster? They spent millions on stores and inventory, thinking convenience was king. Then Netflix came along, realized people valued selection over immediacy, and we know how that ended. However, even Netflix, once the disruptor, is now struggling against newer streaming services that cater to hyper-specific niches. The lesson? No matter how big you get,…

Adapting to Change: The Future of Fractional Roles

News, Strategic InsightsMarch 13, 2024126Views 0Likes 0Comments

Recent data indicates a significant increase in job cuts, urging businesses to rethink their strategies and prioritize roles that drive long-term success. In February alone, job cut announcements reached 84,638, the highest since last March, reflecting the challenges faced by both employers and employees.

B2B Pricing Strategies: Unlocking Growth and Maximizing Revenue

B2B Strategy, Strategic InsightsMarch 11, 2024133Views 0Likes 0Comments

B2B pricing strategies play a pivotal role in attracting and retaining customers. Research by Bain & Company found that a 1% improvement in pricing can lead to an 11% increase in profit for B2B companies. Whether you're running a product-led or sales-led company, understanding the nuances of pricing can significantly impact your bottom line. In…

Author page: Shannon Harper

Shannon Harper

Rethinking B2B Partnerships: Lessons from Krispy Kreme & McDonald’s

LinkedIn Sponsored InMail Campaign Guide: How to Improve LinkedIn Ad Results

The EU AI Act: A Blueprint for US Regulation and How Marketers Must Adapt

Find Your Ideal Customer: An Interactive Guide to Building a Buyer Persona

Adapting to Change: The Future of Fractional Roles

B2B Pricing Strategies: Unlocking Growth and Maximizing Revenue

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